How Long Does It Take to Produce a Commercial Video?

A single shoot day can be part of a month-long production process. Before the cameras roll, dozens of details need to come together. After filming, the footage still needs to become a finished video.

When planning a campaign launch, it helps to account for the entire production timeline.

Pre-production: What Happens Before the Shoot

At RentgenFILM, pre-production for a staged commercial can take 10–15 days. This includes casting, finding locations, booking equipment, and preparing props and wardrobe.

A technical location scout is another important step. The team checks camera positions, lighting requirements, and how the crew will work within the space.

The more decisions are settled in advance, the fewer issues need to be resolved on set.

The Shoot Day: Putting the Plan into Action

During filming, the crew brings the planned scenes to life: setting up lighting, coordinating camera movements, working with actors, and reviewing takes.

For the client, it helps to decide beforehand who will approve shots on set. This allows the team to make adjustments while the scene is still set up.

Post-production: Turning Footage into a Finished Commercial

After filming comes editing, colour grading, voice-over, music, sound design, and graphics. For productions of this scale, this stage can take another 10–20 days.

These timelines are a guide for certain types of staged commercials. The actual schedule depends on the script and scope of work.

How to Plan Your Launch Date

Start with the date your video needs to be ready for release. Let the production team know which versions you need, who will approve the materials, and how much time your team needs to provide feedback.

This information helps build a schedule covering preparation, filming, edit reviews, and final delivery.

Planning a commercial video? Contact RentgenFILM with your brief and target launch date. We’ll put together a production schedule for your project.